"John Rainford is a renowned world expert in the field of creativity
and innovation. He has an enormous range of experience in many
organisational sectors and is at the leading edge of thought on creativity
and innovation." Dr John Potter, formerly of Sandhurst, Royal Military Leadership Academy
We are a business development company specialising in innovation and marketing. We work with innovation managers, CEO's and executives to help develop new and more effective business models using a variety of creative tools such as the Innovation matrix. See creativediagnostic.com
"Strawberry Fields marketing input helped enormously with the launch of Shell Global Solutions"
Dr. Allan Samuel
Business Development Manager
Shell Global Solutions (part of Royal Dutch Shell)
From a humble but significant and successful marketing campaign we developed a series of innovation workshops in Amsterdam and Houston to help Shell Global Solutions innovate new products, new technologies and new business models.
Business Development - Creative Strategies - Game Changer
Profitable growth is near the top of every
manager's agenda, but achieving that growth can be somewhat
of a gamble where success can be random. We have developed a process that gives you the best
chance for success - it is called Creative Diagnostics or Game Changer.
Four Forces driving our Economy... Imagination - Ideas and their implementation are the only real difference when everything else is equal. It is vital to have flexibility of thought and to embrace and drive change - not fear it. Business owners need to see themselves as leaders of innovation running a creative organisation in a way that enables creativity itself to become a core competence.
Knowledge - Human resources and information are crucial to the success of a business. Look at how information is harnessed and dispensed. Find new ways of looking at business models that view business in a different way and reappraise value, information and revenue streams.
Change - How we respond to change determines success or failure. Don't be fooled by success and stagnate - the only certainty in business is change. Successful companies - large and small - succeed by constantly changing their business perspective, looking at how creativity and innovation can provide competitive advantage in a fast changing environment.
Globalisation - The world is rapidly becoming a global village and this means increased competition. Economies are opening up, internet technology is constantly changing. Look at what the most successful companies are doing, copy best practise where appropriate to create new and unique value.
Creative Diagnostics - Game Changer
Competitive advantage is brought about through the ongoing search
for value creation. Even with the most recent market or product intelligence we may not see the "wood for the trees". The process we use is designed to free us from organisational constraints so that we can use the forces of market change to strategic advantage.
We offer the following services:
- Coordinating Brand and PR Strategies
- Marketing Communications
- Creativity and Innovation Consultancy
- Managing change
- Devising a growth strategy
- Develop new products, new customers and new technologies
- Managing organisational and business creativity for competitive advantage
- Providing creative diagnostics and game changer toolkits
- Motivating and facilitating the teams to developing an opportunistic and enterprising mindset
"The only people we would not recommend
Strawberry Fields to are our competitors. Without Strawberry
Fields' input we would not have achieved, let alone exceeded,
our growth targets."(see